Lifecycle Marketing Manager
New
M
Marrina DecisionsB2B SaaS
United StatesFull-TimeManager
Salary$70,000 – $120,000 annually
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Job Details
- Experience
- At least 5+ years of event management experience; at least 6+ years of work experience; 4+ years of industry experience in Lifecycle Customer, B2B marketing, technology or related industries; 2 years of experience in managing integrated marketing and Salesforce and reporting analytics experience.
- Required Skills
- Project ManagementSalesforce
Requirements
- Hold a bachelor's degree in Marketing, Business, Communications, or a related field, or have equivalent practical experience.
- Have at least 5 years of event management experience.
- Have at least 6 years of work experience.
- Have 4+ years of experience in lifecycle customer marketing, B2B marketing, technology, or related industries.
- Have 2 years of experience managing integrated marketing and experience with Salesforce and reporting analytics.
- Have experience working in a startup.
- Have experience with customer marketing using Marketo or similar tools.
- Have experience with CRM systems, marketing automation, and email marketing.
- Demonstrate project management skills, including managing priorities, deadlines, budgets, and multiple projects through completion.
- Be able to work in a fast-paced, matrixed organization.
Responsibilities
- Manage global industry marketing campaigns and customer engagement and communication for the Company for Startups Program.
- Partner with outside agencies and internal stakeholders to develop marketing campaigns.
- Build customer engagement programs, including events, workshops, conferences, awards programs, onboarding, and nurture campaigns.
- Develop customer advocacy and loyalty through storytelling, testimonials, and referral programs.
- Monitor and measure program performance.
- Report data-driven insights and use them to enhance strategy.
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