Social & Content Manager, APAC
New
B
BinanceCryptocurrency and blockchain
Location: Korea, Republic ofFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Strong writing, editing, and storytelling skills in Korean, with professional proficiency in English.
- Experience
- 5+ years of experience in social media, content marketing, editorial, or digital marketing roles
- Required Skills
- Project ManagementContent creation
Requirements
- Bring 5+ years of experience in social media, content marketing, editorial, or digital marketing roles.
- Have a deep understanding of the local social media landscape, digital culture, and content consumption trends.
- Demonstrate experience managing brand social channels and producing engaging content with measurable results.
- Have strong writing, editing, and storytelling skills in Korean.
- Have professional proficiency in English.
- Be able to translate complex topics into clear, engaging, audience-friendly content.
- Have strong project management skills and the ability to manage multiple priorities in a fast-paced environment.
- Be familiar with analytics tools and performance metrics across social and content channels.
- Experience in crypto, blockchain, fintech, or Web3 is highly preferred.
Responsibilities
- Develop and execute Binance social media and content strategy to drive brand awareness, user engagement, and community growth.
- Manage Binance local social media channels and ensure content is timely, relevant, and aligned with brand tone and business priorities.
- Create, localize, edit, and publish content across social platforms, blogs, campaigns, and other digital channels for the local market.
- Adapt global campaigns, product launches, and key announcements for local audiences in collaboration with global and regional marketing teams.
- Plan and maintain a local content calendar and support effective campaign execution.
- Monitor social media trends, platform updates, competitor activity, and local market conversations to identify content opportunities.
- Collaborate with Growth, Community, PR, Product, and Compliance to ensure content is accurate, engaging, and locally relevant.
- Track, analyze, and report content and social media performance, using insights to optimize future strategy and execution.
- Manage relationships with local creators, agencies, media partners, and influencers where relevant, and ensure content complies with internal guidelines and local regulatory requirements.
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