Growth & Campaign Manager, APAC
New
B
BinanceCrypto and fintech
Location: Korea, Republic ofFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Fluency in Korean and professional proficiency in English required
- Experience
- 5+ years of experience in growth marketing, campaign management, digital marketing, or related roles
- Required Skills
- Project ManagementDigital MarketingCRM
Requirements
- Have 5+ years of experience in growth marketing, campaign management, digital marketing, or related roles.
- Bring a strong understanding of local user behavior, digital trends, media, and cultural nuances.
- Demonstrate a track record of planning and executing marketing campaigns with measurable results.
- Have strong analytical skills, including interpreting data, tracking KPIs, and translating insights into strategy.
- Have experience working cross-functionally in a fast-paced environment.
- Bring project management skills, attention to detail, and execution ability.
- Be fluent in Korean and professionally proficient in English.
- Experience with performance marketing, CRM, lifecycle campaigns, partnerships, or community-led growth is a plus.
- Knowledge of the crypto/Web3 industry is highly preferred.
Responsibilities
- Develop and execute localized growth strategies and marketing campaigns to drive user acquisition, engagement, and retention.
- Plan, manage, and optimize campaigns across online and offline channels, including launches, promotions, partnerships, and brand initiatives.
- Coordinate with Product, Operations, BD, Compliance, Creative, and Regional Marketing teams.
- Analyze campaign performance and user behavior data to improve campaign effectiveness.
- Identify trends, competitor activity, and user preferences in Korea to inform growth opportunities.
- Collaborate with local and regional partners, influencers, communities, and media channels.
- Manage campaign calendars, timelines, execution, and reporting.
- Localize global campaigns and tailor messaging, content, and channel strategy for local audiences.
- Monitor budget allocation and campaign ROI.
- Run experimentation and test-and-learn initiatives to identify scalable growth channels and tactics.
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