Marketing Manager - Central Africa
New
B
BinanceBlockchain and cryptocurrency
Location: South AfricaFull-TimeManager
Salary not disclosed
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Job Details
- Languages
- Fluency in English, French is also preferred
- Experience
- 5+ years of proven success in a similar role
- Required Skills
- Team managementData analytics
Requirements
- Have 5+ years of proven success in a similar role.
- Bring a marketing background that includes large-scale integrated campaigns and brand building.
- Have team management experience; remote team management experience is a plus.
- Have experience in regional roles and familiarity with Africa markets.
- Be fluent in English; French is preferred.
- Use a user-focused, data-driven approach to decision-making.
- Be able to conceptualize and manage integrated campaigns using in-house resources and agency partners.
- Understand social media and paid-channel data analytics.
- Be an entrepreneurial self-starter with ownership and the ability to execute with minimal guidance.
Responsibilities
- Own marketing metrics and provide operational and high-level insights into Central Africa markets.
- Plan and execute campaigns with regional, global, and functional teams.
- Collaborate on affiliate program design, optimization, and management.
- Ensure users receive relevant, localized social media interactions with team specialists.
- Review funnel and market data to identify trends and adjust campaigns.
- Flag market and competitor movements to stakeholders and leadership.
- Drive quarterly marketing strategy, OKRs, and accountability tracking for the sub-region.
- Ensure local events meet Binance standards and CSAT goals.
- Design integrated campaigns, measure performance, and report on effectiveness.
- Lead in-market lifecycle, social, and paid-channel tests to drive growth or engagement.
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