Senior Marketo Operations Expert
New
N
NortalMarketing technology
Location: Latin AmericaFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 4–7 years of hands-on Marketo Engage administration experience in a B2B enterprise environment
- Required Skills
- SQLHTMLCSSJavascriptRESTful APIs
Requirements
- Bring 4–7 years of hands-on Marketo Engage administration experience in a B2B enterprise environment, including enterprise-level implementations.
- Demonstrate expert proficiency in Marketo Engage, including Smart Campaigns, Email 2.0, Dynamic Content, Tokens, Snippets, and Segmentations; Velocity Scripting is a plus.
- Have experience with custom and out-of-the-box Marketo integrations and bi-directional sync management.
- Have experience integrating with Adobe Experience Cloud, social platforms, event and webinar platforms, and lead capture applications.
- Bring CRM knowledge, including custom objects, workflows, Process Builder, and campaign member management.
- Use HTML/CSS for email template and landing page customization, and understand JavaScript for tracking, form behaviors, and API integrations.
- Have experience with API integrations, webhook configurations, and RESTful services.
- Bring working knowledge of Adobe Experience Platform and SQL or database query languages, as well as data integration patterns and ETL concepts.
- Understand the Adobe Experience Cloud ecosystem, MarTech stack architecture, and marketing data flows across CRM, marketing automation, and analytics platforms.
- Understand B2B marketing concepts, particularly Buying Groups or Account-Based Marketing structures, and have experience working with cross-functional MarTech teams.
- Have experience implementing governance frameworks and regulatory compliance, including GDPR, CASL, CAN-SPAM, or CCPA.
- Hold a bachelor’s degree in Marketing, Business, Computer Science, Information Systems, or a related field, or have equivalent experience.
- Hold Marketo Certified Expert certification.
Responsibilities
- Own end-to-end setup of Marketo programs, including smart campaigns, segmentations, and asset management.
- Work with the data team to manage filtering, purging, and optimization of data moving in and out of Marketo.
- Apply knowledge of Buying Groups and B2B account dynamics to reflect the client’s business transformation in the tool.
- Maintain and optimize webhooks and CRM syncs across the MarTech stack.
- Learn and adopt Adobe Experience Platform and Customer Journey Analytics.
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