Senior Growth Designer, Ecommerce & CRO
New
F
FreebirdDTC ecommerce
United Kingdom, meaningful overlap with US working hoursFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years of design experience
- Required Skills
- Figma
Requirements
- Have 5+ years of design experience, with significant recent experience in DTC or ecommerce.
- Have experience designing PDPs, checkout flows, subscription experiences, and landing pages.
- Provide a portfolio demonstrating measurable business impact, such as CVR improvements, CTR gains, or AOV growth, with the hypothesis and results shown.
- Have experience owning an experimentation workflow, from hypothesis development and variant design through result analysis and pattern documentation.
- Have experience building, maintaining, and scaling design systems in Figma, including components, variants, design tokens, documentation, and governance.
- Be fluent with behavioral analytics tools, including heatmaps, session replay, funnel analytics, and A/B testing platforms.
- Have advanced Figma proficiency.
- Be able to own briefs end-to-end, communicate blockers proactively, and maintain momentum independently.
- Be comfortable presenting and defending design decisions using data and business rationale to non-design stakeholders.
- Be able to overlap meaningfully with US working hours.
Responsibilities
- Own the design side of the experimentation roadmap, from hypothesis generation and variant design through result analysis and documented learnings.
- Build and maintain a test backlog grounded in customer behavior data, including heatmaps, session replays, funnel drop-off, and post-purchase insights.
- Partner with the CRO Manager to size, prioritize, and sequence experiments by revenue impact potential.
- Improve CVR, CTR, AOV, and LTV through design across PDPs, checkout, landing pages, upsell flows, and post-purchase experiences.
- Set performance benchmarks for major design decisions and translate test results into design principles.
- Own the Figma component library, design tokens, pattern documentation, and design-system governance.
- Deliver production-ready designs, specs, interaction notes, and edge-case coverage to the development team.
- Contribute to sprint planning and grooming by sizing work, flagging risks, and maintaining velocity.
- Provide design feedback and mentorship to junior designers and help establish shared design ways of working.
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