Marketing Ops Analyst
H
Honeycomb.ioSaaS observability
Remote - United StatesFull-TimeMiddle
SalaryBase Salary based on level of experience $125,500 — $147,600 USD
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Job Details
- Experience
- About 3 to 5 years of experience
- Required Skills
- SQLSalesforceMicrosoft ExcelHubSpot
Requirements
- About 3 to 5 years of experience, ideally in marketing, revenue operations, or a multi-hat go-to-market role.
- Strong analytical skills.
- Hands-on experience with Excel and BI tools.
- Working knowledge of marketing concepts and terms, such as MQLs.
- Interpersonal skills to negotiate shared definitions across teams with different perspectives.
- Curiosity about AI and how to use it in analysis.
- Experience in a SaaS environment.
- Ability to read SQL is a bonus; writing SQL is not required.
Responsibilities
- Build full-funnel reporting connecting marketing activity in HubSpot to opportunities and closed-won business in Salesforce.
- Make funnel reporting visible to executives and teams across the organization.
- Work with marketing and sales to define and document attribution, including influenced versus marketing-sourced activity and lead-source tagging.
- Partner with marketing on lead scoring and how leads flow into Salesforce.
- Improve campaign ROI measurement so teams can evaluate results and shift spending.
- Agree on shared metric definitions with marketing and go-to-market teams, and publish them as a single source of truth.
- Build reports and dashboards with AI tools, refine them with stakeholder feedback, and publish final versions to the BI tool on a regular refresh schedule.
- Analyze data, including with AI, to surface patterns and insights.
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