Integrated Commercial Marketing Manager
F
Fortive CorporationHealthcare technology
Remote within the United States, Eastern or Central Time Zones required; Eastern Time Zone preferredFull-TimeManager
Salary99,600 - 166,300 USD per year
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Job Details
- Experience
- 6+ years of progressive B2B marketing experience
- Required Skills
- Digital Marketing
Requirements
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 6+ years of progressive B2B marketing experience.
- Substantial experience owning integrated marketing strategy, demand generation, and complex cross-functional initiatives.
- Ability to translate business strategy, product roadmaps, and customer insights into measurable marketing plans.
- Strong understanding of digital marketing, website strategy, social media, email marketing, events, webinars, customer communications, and funnel performance.
- Ability to communicate difficult concepts, influence cross-functional stakeholders without direct authority, and negotiate alignment on priorities and investments.
- Strong analytical, strategic thinking, communication, planning, and project leadership skills.
- Eastern or Central Time Zone location required; Eastern Time Zone preferred.
- Experience in healthcare, technology, SaaS, industrial, or regulated markets is preferred.
Responsibilities
- Develop integrated marketing strategies and plans that drive growth, customer engagement, and revenue.
- Translate business, product, and commercial priorities into marketing campaigns, investments, and growth initiatives.
- Measure performance, optimize marketing investments, and drive ROI.
- Drive brand awareness, demand generation, and customer retention through integrated marketing programs.
- Own customer messaging, website strategy, marketing content, and customer journey development.
- Support product launches and commercial initiatives with coordinated marketing campaigns and sales enablement materials.
- Generate qualified sales opportunities through digital, event, email, social, web, and customer marketing programs.
- Partner with Product Management, Commercial Leadership, and the FHS Centralized Marketing team to align marketing activities with business priorities.
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