Marketing Creative Strategy Manager

New

The Lifetime Value Co.Performance marketing

Listing locations: USAFull-TimeManager

Salary not disclosed

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Job Details

Experience: 5+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles.
Required Skills: Generative AI

Have 5+ years of experience in performance marketing, creative strategy, or growth-focused advertising roles.
Have experience developing and optimizing advertising creative for paid social and performance marketing channels.
Have hands-on experience building AI-powered workflows, automations, and scalable creative systems.
Understand generative AI tools, prompt orchestration, and workflow automation platforms in creative, growth, or performance marketing.
Understand direct response marketing and how creative influences campaign performance across social and video.
Be able to create or identify viral-worthy creative using hooks, storytelling, emotional resonance, and trend-aware formats.
Have experience developing video-first advertising strategies, including short-form performance video and hook-driven narratives.
Be able to analyze campaign performance data and translate insights into creative strategies.
Have experience collaborating cross-functionally with marketing, creative, analytics, and production teams.
Have strong concept development and creative briefing skills.
Have experience managing or collaborating with external agencies and creative production partners.
Be able to manage multiple initiatives and creative pipelines simultaneously.

Own the strategic roadmap for paid marketing creative across social, paid search, display, YouTube, and emerging upper-funnel channels.
Identify creative angles, messaging frameworks, hooks, and formats to improve marketing performance.
Develop advertising concepts and creative briefs aligned with campaign goals, audiences, hypotheses, and success metrics.
Design and oversee structured creative testing across paid social and video channels.
Analyze campaign performance data and translate findings into actionable creative insights.
Lead performance video strategy, including storytelling frameworks, hooks, pacing, and formats.
Partner with marketing buyers to deploy and evaluate creative across campaigns.
Coordinate internal creative teams, agencies, production partners, and video contractors to deliver assets.
Manage creative concepts from ideation through production and launch, providing strategic direction and feedback.
Document testing learnings and maintain a knowledge base of effective messaging, formats, and creative approaches.

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