Fractional Marketing Lead
New
J
JobgetherSaaS trading
Candidates must be based in Canada or the United States within the Pacific, Mountain, Central, or Eastern time zones., Pacific, Mountain, Central, or Eastern time zonesContractLead
Salary4,000 - 7,000 USD per month
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Job Details
- Experience
- At least 5 years of marketing experience in a growth marketing or performance marketing environment; at least 2 years of experience owning growth initiatives for a SaaS or subscription-based product.
- Required Skills
- SEO
Requirements
- Have at least 5 years of marketing experience in a growth marketing or performance marketing environment.
- Have at least 2 years of experience owning growth initiatives for a SaaS or subscription-based product.
- Hold a degree in Marketing or a related field.
- Be able to develop marketing strategy and independently execute campaigns and operational tasks.
- Demonstrate strong analytical skills and use performance data to guide decisions and budget allocation.
- Have experience with customer acquisition, conversion optimization, and measurable growth initiatives.
- Be familiar with SEO and interested in improving brand visibility across AI-powered search and answer platforms.
- Be available to work approximately 20 hours per week under a fractional contract arrangement.
- Be based in Canada or the United States within the Pacific, Mountain, Central, or Eastern time zones.
Responsibilities
- Build and lead the marketing function, set priorities, and collaborate with the General Manager on growth objectives and resource allocation.
- Plan and execute product launches to support visibility, engagement, and adoption.
- Develop SEO and answer engine optimization strategies to improve visibility across search engines and AI-powered answer platforms.
- Monitor trial sign-ups, paid conversions, and performance across subscription plans.
- Build and manage owned and earned marketing channels, including partnerships with trading educators, proprietary trading firms, and brokers.
- Design and execute lifecycle campaigns to nurture sign-ups, improve conversion, increase retention, and encourage long-term engagement.
- Assess existing marketing activities during the first 90 days, establish a prioritized channel strategy, evaluate AI search visibility, and prepare the next product launch.
- Test and refine marketing initiatives using performance data, customer behavior, and measurable business outcomes.
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