Content & AI Lead - UK Sports Betting
New
J
JobgetherSports betting
Based in United KingdomContractLead
Salary not disclosed
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Job Details
- Experience
- 3+ years of professional experience in sports betting, iGaming, sports media, affiliate marketing, or a closely related content environment
- Required Skills
- Google AnalyticsSEOAhrefs
Requirements
- Have 3+ years of professional experience in sports betting, iGaming, sports media, affiliate marketing, or a closely related content environment.
- Bring strong knowledge of UK sports and betting, particularly football, and an understanding of sports audiences and their content needs.
- Have experience managing or leading a content or editorial team and owning an end-to-end content operation.
- Understand SEO, search intent, keyword research, content strategy, content optimisation, and organic growth.
- Have hands-on experience with SEO and analytics platforms such as Ahrefs, Google Search Console, and Google Analytics, or equivalent tools.
- Demonstrate strong editorial judgement, writing, research, fact-checking, and quality-control capabilities.
- Have commercial acumen and understand how content affects traffic, conversions, first-time deposits, revenue, and profitability.
- Bring practical experience using AI tools to improve workflows, operations, research, and decision-making.
- Have experience building or experimenting with AI workflows, automations, agents, or multi-step processes.
- Work effectively in a fast-paced environment, balancing strategic priorities with hands-on execution.
Responsibilities
- Own the content strategy and editorial roadmap for a UK sports betting portal.
- Monitor traffic, rankings, engagement, conversions, revenue, and profitability to identify opportunities for improvement.
- Lead the content team through recruitment, coaching, performance management, workload planning, and resource allocation.
- Maintain editorial standards for accurate, useful, differentiated, SEO-focused content that complies with relevant UK gambling and industry requirements.
- Use SEO, audience, competitor, and search-intent insights to identify content gaps and prioritise opportunities.
- Update, consolidate, improve, or remove content based on performance and changing search demand.
- Embed AI tools and workflows into content operations, including research, briefing, SERP analysis, quality assurance, fact-checking, optimisation, and publishing.
- Build, test, and improve AI-powered workflows, agents, automations, and multi-step processes.
- Collaborate with SEO, Product, Design, Development, Affiliate, AI, and central Content teams.
- Manage the content budget and commercial contribution, making resource and prioritisation decisions based on expected business return.
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