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Head of Marketing

Head of Marketing

New
H
HapiHospitality technology
United StatesFull-TimeDirector
SalaryCompetitive base salary + performance bonus tied to pipeline outcomes
Apply NowOpens the employer's application page
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Job Details

Requirements

  • Have director-level marketing leadership experience in B2B SaaS or technology, ideally in an enterprise or complex-sales environment.
  • Have experience owning a marketing budget and making investment and trade-off decisions based on business impact.
  • Have owned demand generation and ABM with revenue attribution.
  • Show a track record of building workflows with AI tools, including before-and-after metrics.
  • Have experience as the primary owner of agency relationships.
  • Have experience owning event strategy and execution for HITEC or comparable B2B industry events.
  • Have experience managing content strategy.
  • Have remote team management experience and strong cross-functional communication.
  • Hospitality industry experience is a plus.
  • Experience with data, integration, or API connectivity products is a plus.
  • Exposure to EU or APAC marketing expansion is a plus.

Responsibilities

  • Own top-of-funnel conversion and pipeline generation, with campaigns attributable to revenue.
  • Design and run ABM programs for enterprise hotel groups, brands, and technology providers in partnership with Sales.
  • Use AI to automate research, personalize outreach, score engagement, and identify next best actions.
  • Own Hapi's discoverability in AI-generated search results and traditional search.
  • Sharpen Hapi's positioning, voice, visual identity, and narrative for hotel IT, loyalty, and marketing buyers.
  • Set content strategy and output, using AI to accelerate drafting, repurposing, and personalization.
  • Set communications strategy and manage the PR agency relationship and deliverables.
  • Own strategy and execution for HITEC, key industry conferences, and Hapi's proprietary events.
  • Lead strategy for B2B SaaS provider and technology marketplaces and channel partnerships.
  • Partner with Product, Sales, and Customer teams on positioning, launches, sales enablement, and go-to-market strategy.
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Competitive base salary + performance bonus tied to pipeline outcomes
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