Creative Strategist (Paid Social + Performance Design)
J
jetfuel.agencyPerformance marketing
Source API remote eligibility restrictions: CanadaFull-TimeMiddle
Salary not disclosed
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Job Details
- Languages
- Clear written English.
- Experience
- 2 to 5 years making paid social creative for DTC brands
- Required Skills
- Figma
Requirements
- Have 2 to 5 years of experience making paid social creative for DTC brands.
- Provide a portfolio of static ads, video and UGC edits, with results.
- Be strong in Figma or Adobe CC.
- Have experience with a video editing tool.
- Be comfortable using Meta Ads Manager.
- Be comfortable using a creative analytics tool such as Motion.
- Use AI image, video and copy tools in production and check every output before it ships.
- Have clear written English.
Responsibilities
- Write creative briefs covering angle, persona, awareness stage, hook and format.
- Take concepts from brief to finished statics, video cuts, UGC edits and landing page modules.
- Analyze reviews and ad comments to build personas and message maps.
- Run competitor content gap analysis in the Meta Ad Library and assess account ads.
- Explain ad performance using hook rate, hold rate, CTR, CPA and creative tags.
- Design tests with a hypothesis, one variable and a success metric, and log results.
- Assess how attribution windows affect creative results and flag winners propped up by view-through conversions.
- Design landing and product page sections and review Clarity recordings.
- Present creative on client calls and use feedback to develop the next round.
- Plan monthly output against the media plan and keep hours within account scope.
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