Brand Marketing Manager
New
T
Team17Video games
United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- Stakeholder management
Requirements
- Bring an experienced brand marketing background.
- Have experience building brand frameworks and translating brand strategy into execution.
- Demonstrate experience developing and executing go-to-market campaigns across multiple marketing disciplines and channels.
- Have experience in the games industry, such as with a publisher, developer or specialist agency.
- Bring a strong personal passion for games and knowledge of the gaming landscape.
- Have a track record of managing multiple projects and priorities and delivering high-quality work under pressure and to deadlines.
- Demonstrate strategic thinking and creative instincts across brand vision and campaign execution.
- Bring strong written and verbal communication, stakeholder-management and influencing skills.
- Be comfortable interpreting performance data and using insights to make decisions.
- Have demonstrable success launching and supporting live service games.
- Bonus: experience with external development studios or publisher-developer relationships, player research methodologies and insight tools, or creative agency and production relationships.
Responsibilities
- Develop player audience knowledge through research and insights, and use it to inform development and marketing.
- Build brand strategies for each product, including positioning, brand frameworks, tone of voice and visual identity.
- Identify product truths, USPs and positioning that distinguish titles from competitors.
- Develop go-to-market strategies spanning pre-launch, launch and live operations.
- Build integrated campaign plans with social media, influencer, PR, community, lifecycle and paid media specialists.
- Lead campaign kick-off meetings and align stakeholders on objectives, messaging and timing.
- Brief, create and approve marketing assets with internal creative teams and external agencies.
- Manage title marketing budgets, track spending and allocate resources effectively.
- Monitor campaign performance against KPIs and use insights to optimize activity and future strategies.
- Build relationships with developers and internal teams, and conduct competitive analysis and post-campaign reviews.
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