Marketing & Partnership Manager
I
Insight Therapy SolutionsMental healthcare
United States, Monday – Friday, 8:00 AM – 5:00 PM Pacific Time (U.S.)Full-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3–5+ years of digital marketing experience
- Required Skills
- Google AnalyticsDigital MarketingHIPAA
Requirements
- Have 3–5+ years of digital marketing experience.
- Bring experience ideally from healthcare, mental health, wellness, or clinical business environments operating inside the US market.
- Have strong familiarity with Zoho CRM, including layouts, lead scoring, deal pipelines, and views.
- Have basic familiarity with US healthcare standards, including HIPAA considerations for public marketing, client reviews, and data handling.
- Understand Google Analytics, local SEO fundamentals, and email automation tools.
- Have interpersonal communication skills for pitching partnerships and networking with medical and clinical professionals.
- Experience setting up Zoho Automations or Workflows is an advantage.
- Experience using Zoho SalesIQ or building dashboards in Zoho Analytics is an advantage.
Responsibilities
- Manage marketing lead flows in Zoho CRM, tracking intake sources, conversion pipelines, and customer data.
- Coordinate the internal marketing team and organize content, educational resources, and campaign schedules.
- Develop, deploy, and optimize paid social media advertising campaigns targeting the US market.
- Collaborate on mental health and wellness content and guide email lead-nurture sequences through the CRM.
- Monitor website health, organic traffic, and search engine optimization.
- Monitor and respond to business listing reviews in accordance with healthcare privacy guidelines.
- Partner with clinical leadership on recruitment campaigns for licensed US therapists, clinicians, and interns.
- Build referral networks with medical professionals, school counselors, HR managers, and community stakeholders.
- Track referral contacts and communications in Zoho CRM and assess channel effectiveness.
- Identify local alliance, sponsorship, and educational workshop opportunities aligned with marketing campaigns.
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