Marketing Analytics & Insights Analyst

New

United States, Flexibility to collaborate across global teams and time zones, including engagement with colleagues in the EMEA and APJ regions.ContractSenior

Salary40 - 42 USD per hour

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Job Details

Experience: 8-10 years of experience in marketing analytics, business intelligence, marketing operations, or a related field.
Required Skills: SQLBusiness IntelligenceTableauMicrosoft Excel

Requirements

Bachelor's degree.
8-10 years of experience in marketing analytics, business intelligence, marketing operations, or a related field.
Advanced proficiency in SQL, Excel, Tableau, SAP Analytics Cloud, or similar business intelligence and analytics platforms.
Experience developing predictive, forecasting, optimization, or propensity models.
Strong understanding of marketing performance measurement, demand generation, pipeline management, attribution methodologies, and funnel analytics.
Deep familiarity with CRM and marketing data structures, including leads, contacts, accounts, opportunities, and campaign data.
Experience using AI-enabled analytics capabilities for reporting, insight generation, and decision-making.
Ability to work with multiple and large datasets and understand complex systems.
Strong communication and storytelling skills, including the ability to explain complex concepts to technical and non-technical audiences.
Demonstrated success influencing stakeholders and aligning cross-functional teams.
Strong project management and prioritization skills, including managing multiple initiatives.

Responsibilities

Collaborate with marketing stakeholders to define objectives, measurement strategies, and scalable analytics solutions.
Identify progress and gaps against monthly, quarterly, and annual goals, including risks, opportunities, and performance drivers.
Design and enhance reporting frameworks, dashboards, and analytical models for growth planning, forecasting, funnel optimization, and pipeline management.
Lead cross-channel performance analysis and attribution initiatives to evaluate marketing effectiveness, optimize investment decisions, and improve ROI.
Generate recommendations to improve customer engagement, buying experiences, conversion rates, and channel efficiency.
Translate analyses into executive-ready narratives through data visualization, reporting, and storytelling.
Establish KPI definitions, measurement standards, and documentation for consistent, trusted reporting.
Partner with Marketing Intelligence, Strategy, Technology, and Automation teams to improve data quality, segmentation, reporting, and measurement methodologies.
Engage regional and global marketing leaders in business reviews and planning processes, and support consistent analytics practices across teams.

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