Senior Host Communications Strategy Lead
New
A
AirbnbTravel technology
Based in California or PST time zone, PST time zoneFull-TimeLead
Salary$196,000 — $245,000 USD
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Job Details
- Experience
- 12+ years experience in marketing or communications
- Required Skills
- MarketingWriting
Requirements
- 12+ years of experience in marketing or communications at a world-class tech company or startup.
- Experience in platform or community-driven businesses is a plus.
- Strong verbal and written communication skills, with a strong writing background and editorial acumen.
- Ability to translate complex product features and community policies, including reviews, fees, and cancellation policies, into clear narratives.
- Provide writing samples and/or a portfolio of work.
- Ability to lead initiatives across a matrixed organization, solve problems, and influence cross-functional teams.
- Experience managing through cross-functional teams.
- Knowledge of product strategy, design, and development principles and processes.
- Experience managing creative agencies and leading creative production.
- Experience conducting, synthesizing, and applying user insights, research, and testing to marketing strategy.
- Applicants must be based in California or the PST time zone.
Responsibilities
- Own positioning and launch communications plans for new features, products, and corporate or community updates.
- Establish engagement and business goals for announcements and campaigns, and develop KPI and measurement frameworks with analysts and data scientists.
- Develop campaigns, draft messaging frameworks and positioning decks, and oversee communications execution.
- Identify key audiences and segments and build plans to support campaign goals.
- Partner with channel owners to define editorial approaches and messaging, and manage campaign feedback to inform business decisions.
- Develop proactive and reactive communications plans.
- Report reach, engagement, and business metrics with channel owners, and partner with operations to manage and distribute sentiment dashboards.
- Champion the community and user in decisions.
- Oversee creative collaboration among product design, content strategy, community, and marketing teams.
- Serve as an individual contributor and cross-functional leader.
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