Analista de Canais Digitais Sr

New

JobgetherDigital channels

Based in BrazilFull-TimeSenior

Salary not disclosed

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Job Details

Bachelor’s degree in Business Administration, Advertising, Engineering, Statistics, or a related field.
Professional experience in digital channels, digital products, analytics, or data.
Understand digital business models, customer journeys, monetization concepts, and financial or retail application dynamics.
Know in-app communication strategies, including segmentation, personalization, and orchestration of push notifications, in-app messages, and email campaigns.
Have experience analyzing acquisition, activation, retention, and conversion funnels and identifying bottlenecks and opportunities.
Know experimentation methodologies, including A/B test design, hypothesis formulation and validation, and interpretation of statistical significance.
Demonstrate data analysis and data-crossing capabilities and translate findings into practical recommendations.
Have solid proficiency in Excel.
Understand UX principles and their application to digital experience recommendations.
Have experience working in agile environments involving squads, sprints, backlogs, and cross-functional collaboration.
Postgraduate qualification or MBA in Data, Digital Marketing, Business Intelligence, or a related field is a plus.
Knowledge of SQL is an advantage.

Monitor squad performance indicators, including dashboards, engagement, conversion, retention, NPS/CSAT, and feature adoption.
Track digital customer journeys, campaigns, and in-app communication across push notifications, banners, and personalized journeys.
Evaluate campaign and communication performance and recommend optimizations based on customer behavior and performance metrics.
Analyze application navigation and conversion funnels to identify friction, abandonment, and customer experience improvements.
Investigate customer behavior and turn data insights into actionable hypotheses for experience and performance improvements.
Design and support A/B tests and other quantitative and qualitative studies to validate hypotheses and measure potential impact.
Cross-reference data from different sources to identify trends, opportunities, and performance gaps.
Support definition and prioritization of the digital performance backlog based on potential business and customer impact.
Collaborate with product, marketing, UX, data, and other stakeholders in an agile squad environment.
Contribute to continuous improvement initiatives for digital channels, customer journeys, communication, and product adoption.

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