Senior Data Scientist, Growth Data

New

WealthsimpleFinancial technology

Remote (Canada); you can join from anywhere in CanadaFull-TimeSenior

SalaryCA$151K - CA$189K; CA$151K – CA$189K • Offers Equity

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Job Details

Understand digital marketing mechanics, including attribution, advertising platforms, tracking, and conversion optimization.
Have experience working with lifecycle data and understanding how outreach to new and existing customers fits together.
Bring strong Python and SQL skills and experience building production-quality code.
Have a proven track record in algorithm development, optimization problems, or data-driven decision systems.
Have a strong foundation in causal inference, A/B testing, and experimental design.
Demonstrate ownership of complex projects end to end as a data DRI.
Translate complex technical concepts for non-technical stakeholders.
Be comfortable across full-stack data science work, from dashboards and reporting to algorithm development.
Use AI effectively to improve efficiency while providing strategic guidance and critical thinking.

Build data products and algorithms to optimize marketing performance, including budget allocation, targeting, and campaign optimization across channels.
Design and implement measurement strategies for marketing initiatives, including attribution modeling, incrementality analysis, and multi-touch attribution.
Use data insights, A/B testing, and causal inference to guide marketing strategy and maximize return on marketing spend.
Develop and maintain analytics pipelines and data infrastructure with data engineers and other data scientists.
Conduct exploratory analysis to identify growth opportunities, understand customer behaviour, and optimize marketing tactics.
Provide reporting, dashboards, and ad-hoc analytics support for marketing stakeholders.
Partner with advertising platforms such as Google and Meta, and internal engineering teams, on tracking, data integration, and measurement.
Own a marketing domain area and translate business needs into technical solutions.

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