Account Based Marketing Manager
New
L
Lone WolfReal estate technology
United States (Remote)Full-TimeManager
Salary105,000 - 125,000 USD per year
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Job Details
- Experience
- 5-7 years of B2B marketing experience.
- Required Skills
- SalesforceHubSpot
Requirements
- Have 5-7 years of B2B marketing experience.
- Have experience building, managing, and optimizing Account-Based Marketing (ABM) programs.
- Have experience with field marketing initiatives and revenue-focused campaign strategies.
- Have experience partnering directly with Sales organizations on strategic account planning.
- Demonstrate data-driven marketing decision-making and the ability to influence business outcomes.
- Have experience developing multichannel marketing campaigns across digital and offline channels.
- Be able to interpret performance data, identify trends and opportunities, and make strategic recommendations.
- Bring strong strategic thinking and the ability to operate independently.
- Have project management and cross-functional collaboration skills.
- Preferred: experience in B2B SaaS, PropTech, or real estate-related industries.
- Preferred: experience with HubSpot, Salesforce, marketing automation platforms, or CRM systems.
- Preferred: familiarity with account intent platforms and ABM technologies.
Responsibilities
- Partner with Sales to evaluate target accounts and develop account selection criteria.
- Define account prioritization and segmentation, and develop tailored go-to-market strategies.
- Use account, market, and performance data to refine targeting and provide account recommendations to Sales.
- Design and execute multichannel ABM programs across email, digital advertising, direct mail, events, webinars, and content.
- Create account-specific messaging and partner with Content, Design, and Marketing Operations to deliver campaigns.
- Collaborate with Sales on account priorities, opportunities, and strategic account plans.
- Define campaign success metrics and partner with Marketing Operations on reporting for performance, engagement, pipeline influence, and revenue impact.
- Analyze campaign results and use insights to optimize strategy and investment decisions.
- Leverage account, customer, and intent data to personalize experiences, segment audiences, and test campaign approaches.
- Share target-account insights with Product Marketing, Sales, and leadership to inform marketing, messaging, and product strategies.
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