Senior Marketing Analyst

ImprovadoMarketing analytics

Listing locations: Canada; Location base: CanadaFull-TimeSenior

Salary not disclosed

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Job Details

Have expert-level proficiency in at least one BI platform: Looker, Power BI, or Tableau, with the ability to deliver projects across all.
Have 3+ years of SQL experience.
Be proficient with AI tools and able to integrate them into daily workflows.
Have experience working with multiple marketing data sources simultaneously, such as ad platforms, CRM, and web analytics.
Understand data modeling principles, including star schema and dimensional modeling.
Understand ELT/ETL concepts and how to debug data transformation logic.
Have English proficiency at C1 level.
Have hands-on experience with QA/UAT processes.
Communicate directly with clients and stakeholders and present work and insights confidently.
Check work for quality, accuracy, and completeness before delivery.
Demonstrate analytical skills, proactive problem-solving, and attention to detail.

Support clients directly by understanding their requirements, translating them into data solutions, and delivering clear insights.
Build and maintain dashboards and reports in Looker, Power BI, and Tableau, depending on client setup.
Design and maintain data models that consolidate data from multiple marketing platforms and sources.
Map and document data flows across complex, multi-source schemas.
Identify opportunities, trends, and risks in marketing data and communicate findings.
Write, optimize, and troubleshoot SQL queries for reporting, analysis, and investigations.
Manage and enhance data transformations with dbt.
Conduct QA/UAT to ensure data accuracy, consistency, and trustworthiness.
Use Git for version control and collaboration.

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