Analista de Social Media
Job Details
- Languages
- Excellent Portuguese writing skills
- Experience
- Previous professional experience managing social media channels and producing digital content.
Requirements
- Have a bachelor’s degree in progress or completed in Marketing, Advertising, Communications, Public Relations, or a related field.
- Have previous professional experience managing social media channels and producing digital content.
- Know social media planning, editorial calendars, content development, and publishing workflows.
- Have strong knowledge of Instagram, LinkedIn, TikTok, and YouTube.
- Be familiar with social media metrics, KPIs, performance analysis, and reporting.
- Be able to analyze results and translate social media data into practical recommendations.
- Have excellent Portuguese writing skills, with attention to clarity, grammar, tone, and communication.
- Be familiar with social media management and publishing tools.
- Understand social media trends, emerging formats, and evolving audience behaviors.
- Have strong organizational and prioritization skills to manage multiple demands.
Responsibilities
- Plan and execute the social media content calendar across relevant channels.
- Develop content ideas, editorial topics, creative briefs, and social media content aligned with communication and marketing objectives.
- Manage day-to-day social media activities across Instagram, LinkedIn, TikTok, and YouTube.
- Publish content and monitor performance, accuracy, consistency, and adherence to the planned calendar.
- Monitor comments, messages, mentions, and other audience interactions.
- Track social media metrics and analyze campaign and content performance.
- Prepare performance reports and translate data into actionable insights and recommendations.
- Support event communication and coverage, including producing and publishing real-time content.
- Collaborate with Marketing, Design, and other internal teams on content creation and distribution.
- Manage multiple content initiatives and priorities while maintaining organization, quality, deadlines, and consistency.