Facebook Ads Specialist
P
PavagoDigital marketing
Source API remote eligibility restrictions: Philippines, U.S Business HoursFull-Time
Salary not disclosed
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Job Details
- Required Skills
- Budget managementA/B testing
Requirements
- Have proven hands-on experience planning and running Facebook ad campaigns.
- Bring strong command of Meta Ads Manager, including campaign structure, pixel setup, conversion tracking, and attribution settings.
- Have experience managing ad budgets and being accountable for performance results.
- Interpret campaign data and identify trends.
- Have experience with A/B testing and apply campaign learnings systematically.
- Communicate performance updates and recommendations clearly.
- Work independently in a remote environment and communicate proactively.
Responsibilities
- Design and build Facebook ad campaigns from the ground up.
- Align targeting, creative direction, and budget allocation with business objectives.
- Set up, launch, and actively manage Facebook campaigns; monitor delivery, pacing, and performance.
- Research, build, and refine audience segments using custom audiences, lookalikes, and interest-based targeting.
- Track campaign metrics, analyze data and trends, and recommend performance improvements.
- Work with the marketing team to brief, review, and iterate on ad creatives and copy.
- Manage daily and monthly ad spend, adjusting bids and budgets to meet efficiency targets.
- Run structured A/B tests across audiences, creatives, and landing page combinations, and apply learnings across campaigns.
- Prepare performance reports and provide clear updates and recommendations.
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