Web SEO & AEO Strategist

PokaManufacturing software

Location: Canada - Remote. 100% remote work if you do not live within the radiuses mentioned above.Full-TimeSenior

Salary not disclosed

Apply NowOpens the employer's application page

Job Details

Languages: An understanding of English is essential.
Experience: 7+ years of experience in SEO, web strategy, or growth marketing
Required Skills: SEOA/B testingSEMrushAhrefs

Have 7+ years of experience in SEO, web strategy, or growth marketing, with measurable results in organic growth and conversion improvement.
Bring deep knowledge of on-page, off-page, AEO, and technical SEO.
Have a working understanding of how large language models and AI search engines retrieve, summarize, and cite content.
Have experience running structured CRO programs, including test design and statistical significance.
Be proficient with Google Search Console, GA4, Google Tag Manager, Semrush or Ahrefs, Screaming Frog, and a testing platform such as VWO, Optimizely, or AB Tasty.
Have experience with AI visibility tracking tools such as Scrunch AI, Profound, or AI tracking features in Semrush and Ahrefs.
Have experience with behavior analytics tools such as Hotjar, Microsoft Clarity, or FullStory.
Have working knowledge of HTML, CSS, and structured data (JSON-LD).
Be comfortable with modern CMS platforms such as WordPress; familiarity with JavaScript SEO, CMS setups, or site migrations is noted.
Have strong analytical skills and be able to explain complex data clearly to non-technical audiences.
Have communication and project management skills and experience working with cross-functional teams.

Build and own an integrated SEO and AEO roadmap to grow organic visibility, qualified traffic, and brand presence in AI-generated answers.
Research keywords, topics, and intent, and turn findings into content and site architecture plans.
Structure content for answer engines and implement and maintain Schema.org structured data.
Monitor mentions, citations, and share of voice across AI platforms.
Conduct technical SEO audits and work with developers to prioritize and ship fixes.
Own the CRO program by identifying friction, forming hypotheses, and reporting experiment results.
Plan and run A/B and multivariate tests across landing pages, forms, CTAs, navigation, pricing pages, and user flows.
Use analytics, heatmaps, session recordings, surveys, and usability testing to understand visitor behavior.
Define KPIs, build dashboards, and deliver performance reports with insights and recommended next steps.

View Full Description & ApplyYou'll be redirected to the employer's site