Content and Communications Strategist
P
PokaB2B SaaS
100% remote work if you do not live within the radiuses mentioned above.Full-TimeSenior
Salary not disclosed
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Job Details
- Languages
- Exceptional English writing and editing skills; an understanding of English is essential. Bilingual (French) is an asset.
- Experience
- 5+ years of experience in content marketing, product marketing, PR, or corporate communications
- Required Skills
- SEO
Requirements
- Have 5+ years of experience in content marketing, product marketing, PR, or corporate communications.
- Bring B2B SaaS experience; manufacturing, industrial tech, or digital transformation experience is a strong plus.
- Have experience developing multi-format content strategies, including video.
- Demonstrate an editorial mindset and understanding of persona-driven, value-based messaging across the buyer journey.
- Have exceptional English writing and editing skills and be able to clarify complex industrial and technical topics.
- Have analytical skills and experience measuring content effectiveness, tracking KPIs, and using data to improve strategy.
- Have experience using modern AI tools to improve productivity, content performance, and distribution strategy.
- Be comfortable managing multiple priorities in a fast-paced, evolving global environment.
- French bilingualism is an asset.
Responsibilities
- Define and execute a content strategy aligned with business priorities, product initiatives, and regional growth goals.
- Build and manage an editorial calendar mapped to personas and buyer-journey stages.
- Lead video strategy across thought leadership, customer stories, product storytelling, and campaign support.
- Create content assets including whitepapers, guides, case studies, landing pages, blogs, video scripts, and infographics.
- Write and edit blogs, web copy, email campaigns, speaking abstracts, and sales enablement materials.
- Use AI-powered tools for content research, creation, optimization, personalization, and performance analysis.
- Translate subject matter expertise into external narratives with Product, Sales, Customer Success, and Leadership.
- Build workflows to extend content across web, social, email, paid, PR, and events.
- Track and report content KPIs, including engagement, SEO performance, conversion, and influenced pipeline.
- Manage internal contributors and external writers, designers, video partners, and agencies.
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