Content Strategist
D
Directive ConsultingB2B Marketing Agency
Remote - CanadaFull-TimeMiddle
Salary not disclosed
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Job Details
- Required Skills
- Google AnalyticsSEOAsanaSEMrushAhrefs
Requirements
- Proven track record in SEO principles including keyword research, on-page optimization, and link building.
- Experience in an agency environment.
- Strong background in B2B tech and/or SaaS marketing.
- Analytical ability to interpret website traffic and SEO metrics.
- Strong communication skills with experience in a client-facing capacity.
- Familiarity with tools including Google Search Console, Google Analytics, SEMRush, Ahrefs, and Screaming Frog.
- Strong organizational, project management, and time management skills.
- Proficiency in project management software, specifically Asana.
- Driven to stay updated on industry trends, including AI and automation.
Responsibilities
- Develop and implement custom client marketing strategies aligned with performance goals.
- Collaborate with internal stakeholders to execute content campaigns and project tasks.
- Manage client communication, project timelines, and deliverable quality.
- Report on progress through bi-weekly meetings, monthly/quarterly reviews, and bi-annual business presentations.
- Analyze data from platforms like Google Analytics, CRM, SEMRush, and Ahrefs to inform strategy.
- Identify and pursue account growth opportunities including upsells, cross-sells, and referrals.
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