Influencer Marketing Manager
P
PairedHealth & Wellness
Brazil. Argentina. Colombia. Chile. Peru. Costa RicaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- NegotiationRelationship management
Requirements
- 5+ years of experience in influencer marketing, creator partnerships, UGC, affiliate marketing, or a closely related field.
- Proven experience sourcing and conducting outreach to creators and influencers, preferably at scale.
- Experience managing creators throughout the full partnership lifecycle, from outreach and onboarding through content delivery and performance tracking.
- Previous experience working with health, wellness, supplements, fitness, beauty, or other DTC consumer brands is strongly preferred.
- Experience with UGC creator campaigns and understanding of what makes creator content effective for paid and organic social.
- Experience building or managing an affiliate creator network is a strong plus.
- Strong communication, relationship management, negotiation, and organizational skills.
- Comfortable working independently in a remote environment and managing multiple creator relationships simultaneously.
- Strong understanding of platforms such as Instagram, TikTok, YouTube, and relevant creator/affiliate ecosystems.
Responsibilities
- Source and identify relevant creators and UGC creators within the health, wellness, fitness, supplements, and lifestyle space.
- Conduct creator outreach across email, Instagram, TikTok, and other relevant channels to build a strong creator pipeline.
- Manage creator relationships from initial outreach through onboarding, briefing, content delivery, and ongoing collaboration.
- Develop and manage creator gifting and UGC campaigns, ensuring creators receive clear briefs and deliver content aligned with brand objectives.
- Build and maintain an affiliate creator network, identifying opportunities to turn high-performing creators into long-term brand partners.
- Track creator outreach, responses, content submissions, affiliate activity, and campaign performance.
- Monitor creator and campaign performance to identify high-performing partners and opportunities for further collaboration.
- Collaborate with the marketing team to continuously improve creator selection, outreach strategies, campaign briefs, and partnership processes.
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