Meta Ads Targetologist / Traffic Manager
New
S
SF Marketing AgencyDigital Marketing
RemoteFull-TimeMiddle
Salary$1,200/month + KPI bonuses based on results
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Job Details
- Languages
- English (Upper-Intermediate B2 or above)
- Experience
- 2+ years
- Required Skills
- Adobe PhotoshopFigmaLead GenerationCanva
Requirements
- 2+ years of hands-on Meta Ads experience.
- Upper-Intermediate (B2) or higher proficiency in English.
- Proven track record in lead generation.
- Strong understanding of performance metrics: CPL, CQL, CAC, CTR, and CPM.
- Experience managing multiple ad accounts simultaneously.
- Hands-on experience with AI tools like ChatGPT or Claude for tasks and automation.
- Design skills with experience in Canva, Figma, or Photoshop.
- Ability to work independently and test hypotheses without constant supervision.
Responsibilities
- Set up and launch Meta Ads (Facebook/Instagram) campaigns for agency clients.
- Monitor ad accounts daily, including budgets, statuses, and account health.
- Manage and optimize live campaigns by testing audiences, offers, and creatives.
- Handle multiple client accounts simultaneously.
- Report and analyze key performance metrics such as CPL, CQL, CAC, CTR, and CPM.
- Brief designers and copywriters on creatives, and perform basic creative editing.
- Integrate AI tools for creative generation, copywriting, and data analysis.
- Configure Conversions API, Meta Pixel, UTM tracking, and CRM integrations.
- Communicate campaign results and strategy to English-speaking clients.
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