Performance Marketer
New
A
Autism Parenting MagazinePublishing / Digital Marketing
Serbia. Bosnia and Herzegovina. Croatia. Romania. Czechia. North Macedonia, UK, US overlapFull-TimeMiddle
Salary$3,000 - $4,000 per month
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Job Details
- Languages
- English
- Experience
- 3–5 years
- Required Skills
- Canva
Requirements
- 3–5 years of hands-on paid advertising experience.
- Strong practical expertise in Meta Ads.
- Experience managing meaningful monthly advertising budgets.
- Solid grasp of CAC, ROAS, CTR, CPC, LTV, and conversion rate metrics.
- Proficiency in Meta Ads Manager and GA4 with the ability to identify tracking and attribution issues.
- Strong written English with comfort writing direct-response advertising and email copy.
- High attention to detail and self-QA for ad assets and landing pages.
- Coachable with a focus on accountability and commercial results.
- Ability to work remotely as an independent contractor.
- Experience with Hyros or similar attribution platforms is highly desirable.
- Experience in compliance-sensitive niches like health, medical, or finance is an advantage.
- Experience with subscription or membership businesses, digital products, or launches is a bonus.
Responsibilities
- Manage, build, and optimize campaigns at scale with a primary focus on Meta Ads.
- Expand advertising efforts into Google Search, Performance Max, and Demand Gen.
- Monitor performance metrics including CAC, ROAS, CTR, CPC, and LTV using Meta Ads Manager, GA4, and Hyros.
- Write direct-response copy for ads, email sequences, and landing pages.
- Personally create and edit static and video ad creatives using tools like Canva, ChatGPT, and CapCut.
- Improve landing page conversion rates with a focus on message match.
- Collaborate on SEO, organic social, affiliate, and offline marketing initiatives.
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