Senior Performance Marketing Strategist
New
J
JobgetherPerformance Marketing
Based in United StatesFull-TimeSenior
Salary not disclosed
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Job Details
- Experience
- 5+ years
- Required Skills
- Lead Generation
Requirements
- 5+ years of hands-on paid media experience, including substantial responsibility for Meta advertising.
- Experience managing multiple client accounts simultaneously and leading client-facing strategy conversations.
- Proven ability to manage campaigns against defined performance targets while contributing to client retention.
- Strong direct-response copywriting skills, including advertising copy and video sales letter scripts.
- Experience developing and testing creative concepts, hooks, angles, offers, and messaging.
- Experience with conversion tracking, Meta pixels, and basic marketing automation.
- Ability to take ownership of account performance, investigate issues, and execute solutions independently.
- Financial services marketing experience is preferred.
- Experience with lead-generation and appointment-setting campaigns is preferred.
Responsibilities
- Own a portfolio of client accounts and serve as the primary strategic point of contact.
- Lead bi-weekly client calls covering performance, strategy, testing priorities, and next steps.
- Build, launch, and optimize Meta advertising campaigns focused on lead generation and appointment booking.
- Develop structured testing strategies across audiences, offers, messaging, creative, and campaign variables.
- Write direct-response advertising copy and video sales letter scripts.
- Configure Calendly integrations, Zapier automations, and lead-routing workflows.
- Monitor daily performance metrics such as cost-per-appointment and diagnose campaign performance issues.
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