Performance Marketing Associate
J
JobgetherMarketing
IndiaFull-TimeEntry
Salary not disclosed
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Job Details
- Languages
- English
- Required Skills
- Data AnalysisMicrosoft ExcelDigital Marketing
Requirements
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- Strong analytical and quantitative skills, with a genuine interest in working with numbers, data, and technology.
- Ideally, initial professional or academic experience in online marketing, particularly Search Engine Advertising (SEA/PPC) and social media advertising.
- Strong interest in performance marketing, paid media, campaign optimization, and data-driven decision-making.
- Solid Microsoft Excel skills and confidence working with performance data and metrics.
- Strong English communication skills, both written and verbal, at a professional or native level.
- Highly organized and able to manage responsibilities independently while maintaining attention to detail.
- Self-starter mentality with a strong sense of ownership and willingness to take responsibility.
- Team-oriented approach and ability to collaborate effectively with colleagues across functions and locations.
- Curiosity and willingness to learn new performance marketing technologies, tools, and methodologies.
- Ability to interpret campaign data, identify meaningful trends, and translate insights into practical optimization actions.
Responsibilities
- Support end-to-end management of lower-funnel performance marketing campaigns, primarily for retail and eCommerce clients.
- Manage campaign budgets and execute paid media strategies designed to achieve client ROI and performance objectives.
- Set up and manage customer acquisition, retention, engagement, and retargeting campaigns across Google Ads, Microsoft Ads, display, and social media platforms.
- Continuously optimize campaigns through A/B testing, data analysis, trend identification, and performance insights.
- Monitor and improve key performance indicators such as click-through rate, conversion rate, ROI, and new customer acquisition.
- Analyze campaign results and interpret performance data to identify opportunities for ongoing optimization.
- Develop accurate performance reports and communicate findings and recommendations through clear, convincing presentations.
- Establish a continuous optimization cycle by identifying improvement opportunities, testing changes, measuring outcomes, and applying learnings.
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