Marketing Analytics Specialist
New
H
Hunt StMarketing
Philippines-based candidates, AU business hours (approx. 9 AM - 5 PM, Monday to Friday)ContractMiddle
Salary2,000 - 3,000 AUD per month
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Job Details
- Required Skills
- Data AnalysisGoogle AnalyticsMicrosoft ExcelSEOGoogle SheetsCRM
Requirements
- Proven experience in marketing analytics, digital marketing, performance marketing, or a similar role.
- Strong hands-on experience with Google Ads and SEO.
- Highly proficient in data analysis, reporting, and interpreting marketing performance metrics.
- Strong understanding of the relationship between lead generation, conversion, customer acquisition, and revenue/enrolment outcomes.
- Proficiency with Google Analytics 4, Google Search Console, Google Ads, Looker Studio, and Excel/Google Sheets.
- Experience working with CRM or marketing platforms.
- Comfortable working as a marketing generalist across multiple channels.
- Strong communication skills and ability to turn data into clear recommendations.
- Proactive, commercially minded, and comfortable taking ownership of marketing performance.
Responsibilities
- Analyze marketing performance across Google Ads, SEO, website, social media, and other digital channels.
- Identify and address underperforming Google Ads campaigns, including targeting, keywords, spend, conversions, and ROI.
- Audit and improve SEO performance, investigating ranking declines, technical issues, content gaps, keywords, and competitors.
- Build and maintain dashboards and reports tracking leads, conversion rates, cost per lead, enrolments, and marketing ROI.
- Connect marketing data with CRM/enrolment data to understand which channels and campaigns generate actual enrolments.
- Monitor campaign performance and provide clear, data-driven recommendations to improve results.
- Work across external agencies and internal stakeholders to ensure marketing activity aligns with business targets.
- Support tracking, attribution, reporting, and data integrity across marketing platforms.
- Test and optimize campaigns, landing pages, audiences, keywords, and other marketing initiatives based on performance data.
- Translate complex analytics into clear insights and practical actions for non-technical stakeholders.
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