Digital Marketing Specialist

New

Helper HeroesHealthcare Homecare

This role is for Philippine-based candidates ONLYPart-TimeMiddle

Salary6.5 USD per hour

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Job Details

Exceptional verbal and written English communication skills.
Proven track record managing Google Ads and Facebook Ads Manager.
Experience in the home care or healthcare industry is a plus.
Proficiency with CRM platforms like GoHighLevel or HubSpot.
Experience with CallRail for call tracking.
Proficiency in Canva for social media content creation.
Ability to maintain an empathetic tone when interacting with families in crisis.
Analytical mindset with the ability to report on ROI, CAC, and conversion rates weekly.
Ability to work 20 hours per week initially, with an eventual transition to full-time.

Manage local search campaigns on Google Ads and monitor Cost Per Lead.
Design and execute lead-generation ads on Facebook and Meta targeting caregiver demographics.
Track ad conversions accurately using CRM and call-tracking software.
Schedule 3–5 educational social media posts per week across Facebook, Instagram, and LinkedIn.
Manage Google Business Profile reviews and respond to community inquiries.
Engage in local Caregiver Support and Senior Living groups to build brand authority.
Conduct B2B prospecting by calling hospitals, SNFs, and doctors' offices to arrange meetings.
Handle incoming inquiries via phone and web-chat with empathy.
Execute hot transfers for urgent cases and schedule home assessments.
Manage monthly email newsletters for clients and professional partners.

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