Expert Meta Ads (Freelance)

J
JobgetherSaaS Marketing
100% remote working arrangement from anywhere in Europe.ContractSenior
Salary not disclosed
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Job Details

Languages
Fluent French is required, as it is the primary business language. Professional working proficiency in English.
Experience
At least 4 years of hands-on experience working with Meta Ads and paid acquisition.
Required Skills
Data AnalysisSaaS

Requirements

  • At least 4 years of hands-on experience working with Meta Ads and paid acquisition.
  • Demonstrated experience managing major accounts, either within an agency environment or with advertising budgets of at least six figures per month per project.
  • Experience managing multiple businesses, products, or projects simultaneously.
  • Advanced expertise across Meta Ads formats and solutions, including Feed, Stories, Reels, and Advantage+.
  • Strong track record in creative testing, campaign scaling, audience strategy, bidding, and optimization.
  • Advanced knowledge of tracking technologies, including Meta Pixel, Conversions API, and custom conversion events.
  • Strong analytical skills and deep familiarity with acquisition metrics such as CPA, ROAS, CPM, and CTR.
  • Highly autonomous and capable of organizing and directing your own work.
  • Strong ownership mindset and proactive problem-solving approach.
  • Fluent French is required, as it is the primary business language.
  • Professional working proficiency in English.

Responsibilities

  • Create, launch, test, scale, and continuously optimize Meta Ads campaigns across a multi-product SaaS portfolio.
  • Manage campaigns across key Meta formats and solutions, including Feed, Stories, Reels, and Advantage+.
  • Take ownership of high-budget advertising accounts, with projects involving at least six figures in monthly spend.
  • Continuously test and iterate on creative concepts, audiences, bidding strategies, placements, and campaign structures.
  • Monitor and analyze core acquisition KPIs, including CPA, ROAS, CPM, and CTR.
  • Implement, maintain, and improve advanced tracking systems, including Meta Pixel, Conversions API, and custom events.
  • Proactively identify performance issues, investigate their root causes, and implement corrective actions.
  • Translate performance data into clear, actionable recommendations designed to improve the profitability and efficiency of advertising spend.
  • Collaborate closely with Product and Tech teams, particularly on tracking, attribution, and performance-related topics.
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