Email & Lifecycle Marketing Specialist
New
R
Rove ConceptsE-commerce Marketing
Spain (Remote)Full-TimeJunior
Salary not disclosed
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Job Details
- Experience
- 2+ years
- Required Skills
- Data AnalysisHTMLA/B testing
Requirements
- 2+ years of experience in email marketing, CRM, or lifecycle marketing within an e-commerce business.
- Experience using email marketing platforms such as Klaviyo or similar.
- Strong understanding of customer segmentation, marketing automation, and lifecycle campaigns.
- Basic HTML knowledge for email editing is considered an asset.
- Strong analytical and organizational skills.
- Excellent communication and attention to detail.
Responsibilities
- Execute email marketing campaigns across Rove Concepts and Rove Next.
- Build, maintain, and optimize automated customer journeys, including welcome, abandoned cart, browse abandonment, post-purchase, win-back, and retention flows.
- Develop customer segmentation to deliver personalized marketing experiences.
- Work closely with the Creative and E-Commerce teams to support product launches, promotions, and seasonal campaigns.
- Create, test, and optimize email content, subject lines, layouts, and calls-to-action.
- Conduct A/B testing to improve engagement, conversion rates, and overall campaign performance.
- Monitor campaign performance and prepare regular reports with actionable insights.
- Maintain email marketing calendars and ensure campaigns are delivered accurately and on schedule.
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