SEO Specialist
New
S
ScreenRantDigital Publishing
United StatesContract
Salary not disclosed
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Job Details
- Required Skills
- Data AnalysisSEO
Requirements
- Proven experience managing SEO for high-traffic digital publications.
- Deep understanding of technical SEO including site architecture, structured data, and metadata.
- Experience with evergreen content strategies, including refreshes and lifecycle management.
- Strong analytical skills with proficiency in Google Search Console and analytics tools.
- Knowledge of AI search surfaces, LLMs, and impact on search performance.
- Ability to build and document repeatable SEO playbooks.
- Ability to work collaboratively with Editorial, Product, and Data teams.
- Ability to translate complex SEO data into clear editorial briefs and guidance.
Responsibilities
- Own growth in total search clicks and clicks per article, driving initiatives to hit targets.
- Build and maintain keyword/topic roadmaps, prioritizing by traffic potential and commercial value.
- Evaluate brand presence in AI Overviews and establish strategies to maximize citation rates.
- Develop and drive an evergreen content playbook covering selection, creation, and refreshing.
- Monitor KPIs, including rankings, impressions, and CTR, and provide actionable reporting.
- Identify and automate high-friction SEO workflows in collaboration with data teams.
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