Email and Lifecycle Marketing Specialist
New
H
HireHawkDTC E-commerce
Colombia, 9:00 am - 6:00 pm ESTContractMiddle
Salary1,800 - 2,000 USD per month
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Job Details
- Experience
- 3-6+ years
- Required Skills
- CRM
Requirements
- 3-6+ years of experience in lifecycle, retention, CRM, or email marketing.
- Deep, hands-on Klaviyo experience, including personally building campaigns, automations, flows, segments, and reporting.
- DTC or e-commerce lifecycle marketing experience.
- Experience designing and maintaining lifecycle flow architecture.
- Hands-on experience with customer segmentation, SMS marketing, email deliverability, and list health.
- Experience executing retention programs such as churn-save initiatives, winbacks, subscription offers, or upgrades.
- Ability to work independently, troubleshoot problems, and follow detailed instructions.
- Hands-on knowledge of the Klaviyo + Recharge integration and subscription data flows.
Responsibilities
- Own and continuously improve the Klaviyo flow architecture across acquisition, onboarding, engagement, retention, winback, and other key lifecycle stages.
- Build, test, schedule, and launch email campaigns independently while maintaining an accurate campaign calendar.
- Develop customer segments that enable more relevant messaging, stronger personalization, and better lifecycle performance.
- Build and execute SMS campaigns and automations as part of an integrated email and retention strategy.
- Own retention initiatives including churn-save programs, winback campaigns, upgrade offers, subscription messaging, and other customer lifecycle experiments.
- Manage and troubleshoot the Klaviyo and Recharge integration to ensure subscription and customer data flows accurately between platforms.
- Monitor email deliverability, list health, sender performance, and engagement signals, and resolve issues before they negatively affect results.
- Analyze lifecycle performance and translate campaign, flow, and customer data into clear reporting and actionable recommendations.
- Design and run thoughtful tests across messaging, offers, segmentation, timing, and lifecycle journeys, explaining the rationale behind each test.
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