Social Media Ad Designer
New
V
VirtueStaffDigital Marketing
Metro Manila, Philippines. Panama City, Panama, Panama. Mexico City, Mexico. Bogotá, Bogota, Colombia. Cape Town, Western Cape, South Africa. Central Visayas, PhilippinesContract
Salary not disclosed
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Job Details
- Required Skills
- Graphic DesignA/B testing
Requirements
- Proven portfolio showcasing conversion-focused static advertisements rather than general branding or generic graphic design.
- Solid understanding of direct-response design principles, ad hooks, visual hierarchy, and call-to-action optimization.
- Experience conducting social listening, trend analysis, and competitor ad research.
- Demonstrated ability to read and interpret creative performance data within Meta Ads Manager or similar ad platforms.
- Hands-on experience developing A/B test variations and producing iterative ad creative based on performance metrics.
- Preferred experience designing ads for e-commerce brands or local service businesses such as med spas, dermatology, beauty, or fashion.
- Familiarity with creative analytics platforms like Motion (motionapp.com) or comparable ad intelligence tools is preferred.
- Ability to accept creative direction, adapt quickly to strategy feedback, and scale production volume efficiently.
Responsibilities
- Design high-converting static advertisements for paid social media campaigns across Meta and other ad channels.
- Assume full responsibility for static creative production to free team leadership for creative direction and strategy.
- Conduct social listening and competitor research to identify audience trends, visual hooks, and winning creative angles.
- Review creative performance metrics in Meta Ads Manager and Motion to analyze test results and identify top-performing themes.
- Develop visual iterations, variations, and A/B test concepts based on data insights to continuously improve campaign ROAS.
- Design clear, attention-grabbing visuals featuring strong calls to action optimized for target audience engagement.
- Produce organic social media graphics and promotional visual assets when needed to support overall brand strategy.
- Collaborate closely with creative strategists and team members while balancing high visual quality with efficient output speed.
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