Analista de Dados Sênior - CRM PME
New
J
JobgetherCRM Analytics
BrazilFull-TimeSenior
Salary not disclosed
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Job Details
- Required Skills
- SQLMicrosoft Power BISalesforceTableauMicrosoft ExcelA/B testing
Requirements
- Solid professional experience in data analytics, CRM analytics, or marketing intelligence.
- Advanced SQL skills for data extraction, transformation, and modeling.
- Advanced proficiency in Excel or Google Sheets.
- Experience with BI and data visualization tools like Power BI, Tableau, or Looker.
- Strong knowledge of lifecycle, cohort, funnel, and campaign performance analysis.
- Deep understanding of CRM metrics such as retention, LTV, conversion, and churn.
- Familiarity with NBO/NBA, propensity models, and personalized journey orchestration.
- Experience with A/B testing, control groups, and experimentation methodologies.
- Experience with CRM or MarTech platforms like Salesforce, Adobe Campaign, Braze, or Oracle.
- Strong analytical thinking and the ability to bridge technical insights with business strategy.
Responsibilities
- Evolve the SME CRM strategy using behavioral insights, lifecycle analysis, and business opportunity identification.
- Connect customer analytics to acquisition, engagement, retention, and cross-sell initiatives.
- Personalize communications, offers, and journeys based on customer segmentation and behavior.
- Partner with Data Science teams to interpret NBO/NBA model outputs and apply them to CRM campaigns.
- Design and analyze A/B tests, pilots, and controlled experiments to measure CRM effectiveness.
- Monitor campaign performance including conversion, revenue, LTV, and churn reduction.
- Build and maintain dashboards, executive reports, and audience segmentations to support data-driven decision-making.
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