Senior Paid Search Strategist
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Digital RemedyDigital Marketing
United States, Mountain Standard Time (MST)Full-TimeSenior
Salary$69,700 - 87,125 / year
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Job Details
- Experience
- 4+ years
- Required Skills
- Data AnalysisMicrosoft ExcelDigital Marketing
Requirements
- 4+ years of hands-on experience with Google Ads, Bing Ads, and YouTube campaigns.
- 4+ years of experience at a digital marketing agency.
- Google Certifications (Ads & YouTube/Video).
- Expertise in conversion tracking setup (Google Ads, Google Tag Manager, Bing Ads).
- Subject matter expert in paid search best practices and market trends.
- Strong ad copy writing skills for multiple industries.
- Ability to analyze data to optimize marketing ROI.
- Highly skilled in Microsoft Office (Excel, Word, PowerPoint) including pivot tables and data analysis.
- Excellent communication and presentation skills.
- Strong organizational and project management skills.
- Ability to work independently and as part of a team.
Responsibilities
- Optimize towards account-specific KPIs and goals to increase ROI for clients.
- Update and align paid search strategies with emerging best practices.
- Build paid search campaigns including structure, ad copy, and keyword selection.
- Communicate and recommend strategic plans to client teams.
- Collaborate with paid search, account management, and internal teams to drive innovation.
- Provide campaign reporting and recommendations for internal managers.
- Support process documentation for management.
- Foster relationships and opportunities with vendor partners including Google.
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