Brand Marketing Specialist

New
S
SuperStaffMarketing & Communications
Makati City, Metro Manila, PhilippinesFull-TimeMiddle
Salary not disclosed
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Job Details

Experience
1–3 years

Requirements

  • Bachelor’s degree in Marketing, Communications, Advertising, Public Relations, Journalism, or a related field.
  • 1–3 years of professional experience in brand marketing, content marketing, communications, PR, or social media.
  • Strong understanding of brand strategy, positioning, messaging, and brand identity.
  • Experience developing content calendars, campaign briefs, editorial plans, and marketing campaigns.
  • Ability to develop episode concepts, discussion guides, guest briefs, and promotional content hooks.
  • Knowledge of PR and media relations, including press releases and media pitching.
  • Excellent written and verbal communication skills with strong editorial judgment.

Responsibilities

  • Track competitor content and industry trends to serve as the internal brand expert.
  • Define and maintain core brand strategy, tone of voice, visual standards, and messaging pillars.
  • Manage the podcast editorial calendar, including research and development of episode discussion guides and guest briefs.
  • Produce high-converting, platform-specific copy for social media, email, and blog assets.
  • Coordinate cross-functional campaign rollouts with Multimedia, Design, HR, and Operations teams.
  • Execute PR initiatives to elevate company presence and executive credibility.
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