Lifecycle & Retention Marketing Manager
T
The Global Talent Co.Health & Wellness
Latin America | Remote. Secondary Locations: Chile, Brazil, Colombia, ArgentinaFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 3+ years
- Required Skills
- ShopifySEO
Requirements
- 3+ years of experience in lifecycle marketing, e-commerce, or digital marketing.
- Hands-on experience with Shopify required.
- Direct experience running email marketing flows, specifically Klaviyo.
- Direct experience running e-commerce loyalty programming.
- Experience with SMS marketing tools.
- Strong grasp of analytics and attribution modeling.
- Ability to balance hands-on execution with big-picture strategic thinking.
- Bachelor's degree in Marketing, Business, Digital Marketing, or related field, or equivalent experience.
- Strong attention to detail and proactive, ownership-driven approach.
- Experience building landing pages for paid advertising campaigns.
Responsibilities
- Own the email marketing calendar, including promotional campaigns and automated journeys like welcome series, abandoned cart, and win-back flows.
- Develop and manage the SMS program, ensuring it integrates with email for a cohesive lifecycle strategy.
- Own the loyalty and rewards program strategy, execution, and optimization to drive repeat purchases and LTV.
- Optimize product, collection, and content pages for traditional SEO and AI-driven search discovery.
- Develop end-to-end customer lifecycle strategies, identifying segments and opportunities based on behavioral and transactional data.
- Partner with Ecommerce, Paid Media, Customer Experience, and Creative teams to align messaging and strategy.
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