Content & Lifecycle Marketing Manager
P
Pro Coffee GearE-commerce
MexicoFull-TimeMiddle
Salary not disclosed
Apply NowOpens the employer's application page
Job Details
- Experience
- 4-6 years
- Required Skills
- ShopifyHubSpot
Requirements
- 4-6 years of experience in DTC/e-commerce marketing, content, or lifecycle marketing.
- Demonstrated experience running email campaigns and automated flows using tools like Klaviyo, Shopify, or HubSpot.
- Strong writing skills ranging from conversion-focused copy to brand storytelling.
- Proven experience producing and editing short-form vertical video content.
- Ability to manage multi-channel content calendars with consistency.
- Familiarity with marketing analytics platforms such as GA4 and email dashboard tools.
- High level of organization and proactivity in a fast-paced environment.
- A mandatory portfolio submission showcasing writing samples or email/flow examples.
Responsibilities
- Own the full email and SMS strategy and calendar including campaigns and automated flows.
- Develop segmentation and personalization strategies to increase customer lifetime value and retention.
- Build and refine lifecycle programs including abandoned browse/cart, post-purchase education, loyalty, and winback flows.
- Design A/B tests to optimize creative, messaging, and conversion performance.
- Own the overall content calendar across social, email, landing pages, and user-generated content.
- Create high-quality written assets such as scripts, website copy, blogs, and landing page messaging.
- Plan, shoot, and edit short-form videos for platforms like Instagram, TikTok, and YouTube Shorts.
- Coordinate with influencers and creators to support paid ads and social media initiatives.
View Full Description & ApplyYou'll be redirected to the employer's site
