Head of Brand
P
PairesFinancial Technology
Fully remote and async, Your day overlaps with US Eastern time for a few hoursFull-TimeManager
Salary not disclosed
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Job Details
- Required Skills
- SEOWriting
Requirements
- Proven track record of building and running a brand from end to end.
- Hands-on content creation skills, including writing, video cutting, and shoot direction.
- Experience managing makers, including small teams, freelancers, or interns.
- Ability to write at a high bar in a restrained register.
- Published writing samples that demonstrate professional depth.
- Experience running paid brand campaigns, sponsorships, and retargeting, or overseeing the brief and results.
- Understanding of how AI answer engines and journalists cite content.
- Working knowledge of SEO fundamentals.
- Analytical ability to explain performance metrics of successful and unsuccessful content.
Responsibilities
- Define and maintain brand positioning, voice, and visual identity across the website, social feeds, and newsroom.
- Author and publish weekly founder and company posts on LinkedIn and X, alongside site newsletters and quarterly reports.
- Oversee founder and investor story shoots, including booking, preparation, production, and video editing.
- Develop and execute sponsorship and retargeting campaigns measured against inbound results.
- Brief, edit, and mentor a team of VC Content Interns.
- Structure content for AI answer engine optimization and journalists, while maintaining SEO fundamentals.
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