SEO and Digital Marketing Specialist
New
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AristotleData and Technology
Washington, District of Columbia, United StatesFull-TimeMiddle
Salary$95k–$125k per year
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Job Details
- Experience
- 3+ years
- Required Skills
- Google AnalyticsMicrosoft ExcelSEO
Requirements
- 3+ years of hands-on experience across SEO, digital analytics, and paid digital marketing.
- Bachelor’s degree in marketing, communications, analytics, business, or equivalent experience.
- Technical SEO expertise, including managing canonicals, redirects, robots.txt, sitemaps, structured data, and Core Web Vitals.
- Proficiency with SEO tools such as Google Search Console, BrightEdge, Semrush, Ahrefs, or Screaming Frog.
- Direct experience managing paid search, social, programmatic, display, or CTV campaigns with budget responsibility.
- Hands-on experience with Google Ads, Meta Ads Manager, and additional ad platforms.
- Advanced knowledge of Google Analytics 4 (events, conversions, attribution).
- Working knowledge of Google Tag Manager and marketing pixels.
- Intermediate or advanced proficiency in Excel or Google Sheets.
- Strong writing, editing, and verbal communication skills.
- Ability to manage multiple projects, brands, and stakeholders simultaneously.
Responsibilities
- Conduct comprehensive technical, on-page, and competitive SEO audits to improve site health and search performance.
- Develop and manage visibility strategies for AI-powered search and large language models.
- Build, launch, and optimize paid digital advertising campaigns across Google, Meta, and other platforms.
- Own the day-to-day administration of Google Analytics 4 and implement tracking via Google Tag Manager.
- Analyze campaign performance and translate data into clear recommendations for stakeholders.
- Maintain marketing campaign taxonomy, naming standards, and data-quality validation.
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