Senior Marketing Strategist, App Growth
New
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NPRMultimedia, Public Radio
This role is based out of our Washington, D.C. office, but the employee may choose to work on a remote basis from a location that NPR approves. You will have the option of working (a) remotely from a location of your choosing within the United States that is supported by NPRFull-TimeSenior
Salary132,508.47 - 142,697.13 USD per year
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Job Details
- Experience
- 5+ years
Requirements
- 5+ years of experience in a data-driven marketing role, preferably at a media or tech company.
- Bachelor's degree.
- Proven track record in creative marketing campaign management and data-driven performance analysis.
- Proven ability to manage paid advertising budgets efficiently, especially for mobile app growth.
- Experience using tracking software, pixels, and UTMs for user attribution.
- Substantial experience with cross-channel messaging (email, social, in-app, display, audio, push, SMS, web/in-product).
- Familiarity with enterprise-level cross-channel messaging tools like Salesforce Marketing Cloud, Braze, Iterable, or Adobe Campaign/Marketo.
- Ability to establish new cross-team processes and strategies.
- Strong collaboration skills with a balance of input gathering and bias for action.
- Ability to synthesize complex data into actionable stories for leadership.
Responsibilities
- Plan strategy and messaging for campaigns to drive NPR app downloads.
- Manage paid and free/owned media across social, search, video, radio, podcasts, and newsletters.
- Manage advertising budget to maximize return on investment and minimize cost per download.
- Lead cross-functional efforts involving product, analytics, content, and broadcast teams.
- Develop plans using push notifications, in-app-messages, and emails to retain users.
- Conduct competitive analysis to identify audience trends and opportunities.
- Execute test-and-learn projects to improve install and engagement strategies.
- Track and analyze campaign success and conversion metrics.
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