Email Marketing Lead
New
B
BlueTuskrE-commerce Growth
Mexico. Argentina. Canada. Colombia, Availability between 9 a.m. and 6 p.m. ESTFull-TimeLead
Salary3,500 - 4,000 USD per month
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Job Details
- Experience
- 5+ years
- Required Skills
- HubSpot
Requirements
- 5+ years in email marketing, including experience leading or mentoring others.
- Proven track record managing client accounts and/or leading a team.
- E-commerce or D2C brand experience (agency or in-house).
- Strong expertise in email & SMS marketing best practices.
- Hands-on experience with platforms like Klaviyo, HubSpot, and Mailchimp.
- Deep understanding of email account setup, migrations, and technical integrations.
- Expert-level understanding of deliverability, including DMARC, DKIM, and SPF.
- Comfortable using AI tools in day-to-day email marketing work.
- Experience working within set processes, playbooks, or department infrastructure.
- Availability between 9 a.m. and 6 p.m. EST.
Responsibilities
- Set strategy and standards for the email marketing department, including processes, playbooks, and QA.
- Join client calls to represent email marketing strategy and results.
- Partner with leadership on department tooling, workflow, and roadmap decisions.
- Execute and oversee email marketing audits using platforms like Klaviyo, HubSpot, or Mailchimp.
- Set strategy for automation, segmentation, A/B testing, and lifecycle marketing.
- Utilize AI tools to support copywriting, campaign optimization, segmentation, and reporting.
- Ensure list hygiene, segmentation, integrations, and deliverability (DMARC, DKIM, SPF) are executed to a high standard.
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