IT Regular (SEO)

JobgetherDigital Marketing

IndiaFull-TimeMiddle

Salary not disclosed

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Job Details

Proven professional experience in SEO, with a strong understanding of organic search optimization and search engine ranking factors.
Demonstrated SEM experience, including managing PPC campaigns across platforms such as Google, Yahoo, and Bing.
Strong understanding of performance marketing, conversion optimization, and online customer acquisition.
Hands-on experience with website analytics platforms such as Google Analytics, NetInsight, Omniture, or WebTrends.
Experience using bid management and PPC optimization tools such as Click Equations, Marin, Kenshoo, or Search Ignite.
Practical experience designing and interpreting A/B and multivariate experiments.
Working knowledge of HTML, CSS, and JavaScript, including an understanding of how development choices can affect SEO.
Ability to analyze data, identify trends and insights, and translate findings into effective optimization strategies.
Strong knowledge of SEO and SEM best practices, with a commitment to staying informed about evolving search algorithms and industry trends.
Analytical, test-driven, detail-oriented, and comfortable working independently in a remote environment.
A BS/MS degree in a quantitative or test-driven field is preferred.

Manage SEO and SEM activities, including content strategy, keyword research, technical optimization, link building, and paid search campaigns.
Plan, execute, monitor, and optimize PPC campaigns across major search advertising platforms to maximize ROI and acquisition performance.
Analyze website analytics, paid search performance, campaign results, and market trends to identify actionable insights and optimization opportunities.
Manage campaign budgets, estimate monthly costs, monitor spending, and address discrepancies to maintain financial efficiency.
Optimize website copy, landing pages, content, site architecture, internal linking, and other SEO factors to improve rankings for target keywords.
Conduct ongoing keyword discovery, expansion, and refinement based on search performance and business priorities.
Research competitors, including their advertising strategies and search positioning, to identify opportunities and inform campaign decisions.
Develop and execute link-building strategies that strengthen organic visibility and authority.
Conduct A/B and multivariate testing to improve search performance, conversion rates, and customer acquisition outcomes.
Collaborate with development, editorial, and marketing teams to integrate SEO best practices.

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