Lead, Lifecycle Marketing, Growth & Acquisition
New
U
Upwork Inc.Online Marketplace
We currently hire full-time employees in 34 U.S. statesFull-TimeLead
Salary$114,000 — $164,000 CAD
Apply NowOpens the employer's application page
Job Details
- Experience
- Several years of lifecycle, CRM, or growth marketing experience
- Required Skills
- CRM
Requirements
- Several years of lifecycle, CRM, or growth marketing experience.
- Track record of owning programs end to end and driving measurable business outcomes.
- Strong strategic judgment and structured thinking, with the ability to define goals, success criteria, and provide clear recommendations.
- Fluency with modern customer engagement platforms such as Braze, Iterable, or Customer.io.
- Familiarity with a customer data platform such as HighTouch or a similar tool.
- Strong storytelling and influence skills, with the ability to represent work in cross-functional forums.
- Experience using AI tools to accelerate drafting, analysis, segmentation, or planning workflows.
- Ability to review AI outputs critically and refine them for accuracy, relevance, and brand quality.
- Bonus: Experience with in-product notifications.
- Bonus: Experience building programs that target SMB audiences.
Responsibilities
- Lead the outbound prospecting pilot end to end, including sequencing, deliverability, vendor partnership, messaging direction, and a clear recommendation on whether and how to scale the motion.
- Own and drive lifecycle marketing strategy across a portfolio of programs, setting direction, defining success metrics, monitoring performance, and adjusting plans when results fall short.
- Set editorial and content direction across lifecycle marketing initiatives, including managing the ad hoc content calendar and supporting content marketing efforts in partnership with cross-functional teams.
- Translate program performance into clear, decision-ready narratives for leadership, surfacing insights, tradeoffs, and recommendations rather than simple status updates.
- Partner across product marketing, marketing technology, analytics, and creative to align priorities, remove blockers, and keep high-impact programs moving with clarity and momentum.
- Use data and AI-enabled tools thoughtfully to accelerate analysis, refine messaging, and improve campaign planning while maintaining sound judgment and quality standards.
View Full Description & ApplyYou'll be redirected to the employer's site
