Marketing Campaign Specialist
E
EncampSaaS, Environmental Compliance
United StatesFull-TimeMiddle
Salary70,000 - 90,000 USD per year
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Job Details
- Experience
- 3+ years
- Required Skills
- SalesforceHubSpot
Requirements
- 3+ years of B2B marketing experience.
- Strong experience building emails, forms, CTAs, and lists in HubSpot.
- Familiarity with ABM concepts and execution, including 1:1 landing page creation.
- Understanding of Salesforce campaign attribution and data hygiene.
- Experience with LinkedIn Campaign Manager, Google Ads, and audience setup.
- Strong attention to detail with the ability to validate links, dates, UTMs, and segments.
- Proactive communication skills and ability to flag performance issues.
- Growth mindset with interest in developing ABM and integrated campaign strategy.
- Comfortable using AI tools to work efficiently.
- SaaS industry experience is a plus.
- Familiarity with tools like WordPress, Storylane, Supermetrics, and Salesloft is a plus.
Responsibilities
- Assist with account list research, contact enrollment, matched audience setup, and 1:1 landing page builds for ABM programs.
- Configure email campaigns, landing pages, and workflows in HubSpot while validating UTMs and attribution in Salesforce.
- Coordinate operational aspects of webinars and field events including registration, vendor management, and post-event follow-up.
- Monitor paid campaign performance on LinkedIn and Google Ads and report findings to the team.
- Maintain list hygiene, lead scoring, and campaign tracking accuracy across all marketing channels.
- Support product launches and content distribution through website updates and social account management.
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